Our own food journey
Moveat has been around since 2018, but our story starts before that. Our story is tied together by three main ingredients that marry well: the good food, the curious people and the encounters that have taken us further.
An experience in your hands
We'll take you to that wine bar, deli or restaurant you've heard about. Or that nook you might never have discovered on your own. Maybe it's about rediscovering your city's flavors and actually trying the place you've passed 1,000 times. Maybe it's about finding a new way to explore the place you've been to or dreamed of. But almost always, it's about finding that perfect moment to get together and spend quality time together. You bring your curiosity and your company - your friends, family, colleagues or new acquaintances. Or maybe it's something you find during your Moveat. Because that's the thing, a Moveat is what our Moveaters make it. Always something good. Never boring.)
The passion for local flavors and the meeting that started it all - 6,300 km from home
It started with a reunion and an idea. At a rooftop bar in New York, two friends from Sweden met during the North food festival. With long experience in the hospitality and food world in Scandinavia, they shared a passion for local flavors. At the same time, they wanted to find a way to support local food and drink heroes. That was the start of what would become Moveat.
From local premiere to international community
Moveat took its first steps as a food walk in southern Sweden and then quickly found a larger audience. In a short time, Moveat was established in over 70 locations in Sweden. The next step was to cross the border to Norway and Denmark. And after 1000s of completed Moveats, the journey now continues into Europe with Germany as the first destination.
With idea and heart as compass
Moveat continues to evolve with a growing community of Moveaters and passionate food operators. Still guided by the same great idea - to bring people together through local taste experiences. And to contribute to a vibrant flavor offering, everywhere.
A tastier world united by local food experiences
We believe in the power of food to unite by bridging differences and bringing people together. We believe that big changes start locally. We believe in how a small taste can contribute to something bigger. And we believe that the understanding and unity it brings is crucial to creating a world fit for the great challenges of today and tomorrow. Through positive local food experiences and discoveries, we expand our worlds and those of others.
Local commitment to global goals
We want to reduce our own footprint and be a positive force in achieving the UN Sustainable Development Goals. As part of both the food and events industry, we see several ways to make a local impact. Both through our own operations, but also by setting requirements for partners, facilitating more sustainable choices and inspiring more sustainable eating. These are some of the things we do.
Less and Better Single-Use Materials
We encourage all our partners to primarily use porcelain and glass. When disposables are necessary, we offer everyone a good deal on more sustainable options.
Always Vegan Options
Plant-based food is sustainable and climate-smart. That’s why every tasting stop during Moveat Original offers vegan alternatives.
In Season
By eating ingredients that are in season and grown nearby, we enhance flavor while reducing our climate impact. That’s why we encourage all participating partners to offer seasonal ingredients.
Zero Food Waste
The worst food for the environment is the food that gets thrown away. That’s why we and our partners work towards zero food waste—primarily through careful planning and preparation for each Moveat event.
Movement for Wellbeing
Good food should also contribute to good health. That’s why we connect food with movement. During a Moveat, you walk approximately 3–5 kilometers.